TPW 109: Rob Eagar on Wildfire Marketing


Rob Eagar is a marketing consultant and one of the most accomplished book marketing experts in America. He has coached over 600 authors and helped both fiction and nonfiction books hit the New York Times bestsellers list. In this conversation, Ryan and Rob do a deep dive into all things marketing. How to market based on your personality and goals? What is working in author marketing and what isn't? Why social media doesn't sell books but does something altogether different for your marketing efforts? And much more. More writing resources:

Mentioned on the show: